INTERVIEW WITH EARTH 2 HUB – A SCIENCE, TECH AND ARTS PLATFORM
Tamara is an innovation leader and entrepreneur. She works with corporate business and entrepreneurs to unlock new markets and new business models with a focus on impact opportunity and investment. She has advised start-ups such as Trillion Fund and Sustaination and is working with corporates such as Telefónica, O2 and P&G. She was named of “35 Outstanding Businesswomen Under the Age of 35” by World Business Magazine and INSEAD, in 2007, for her work pioneering impact ventures.
E2H: Of the many new ideas around building a better future, which ones are you most interested in and why?
TG: Most recently I have been interested in the rise of people- (or ‘crowd’) enabled movements, business models and solutions. Digital technology has enabled millions of citizens to participate in change, drive impact and even to invest in new business models or solutions that solve problems. Our networked world has given birth to public engagement campaigning platforms such asAvaaz.org and social movements such as AllOut.org and TheRules.org; crowdfunding platforms such as Crowdcube and Kickstarter; group-buy and people-powered investment models such as Solar Mosaic and Trillion Fund; peer-to-peer business models that give people access to learning, such asSkillshare and Coursera, or in finance, such as Zopa; shared services such asBuzzcar, Whipcar and AirBnB that increasingly rely on trust, reputation and transparency; direct trade business models that cut out the middleman such asLiga Masiva and models that use data mapping to give power to smallholder producers such as Sustaination. I’m fascinated by data science and the potential to shift markets and behaviours through smart use of it. I could go on, and on… If I had to summarize my bets for a better future I’d say: mass public engagement, data science, collaborative economies and power of the crowd.
E2H: Of all the places you’ve either visited or lived, which do you feel embraces the most sustainable way of life?
TG: It’s not the place that embraces the most sustainable way of life. It’s the people. We are now connected to billions of others around the world. Place and ‘Nation State’ becomes much less relevant to ‘sustainable’ when the power of many millions of people connected to each other kicks-in. I’m not convinced by place; I’m convinced by human potential and scalable solutions. Read More…