“Brazil has all the conditions to evolve in the new world” (Ricardo Young) but will it evolve or will it continue grow the old [economic] way?
I was lucky to get over an hour of time with Ricardo Young the ex Founder and President of Ethos Institute, Brazil’s leading sustainability think tank, and now leader of Instituto Democracia e Sustentabilidade. Ricardo himself ran for Senate representing the Green Party in São Paulo. As I understand it he gained 4 million votes [unconfirmed] on the promise of prosperity and sustainable growth for all. He is a key advisor to Marina Silva, Brazil’s ex Environment Minister, who ran for presidential elections in the 2010 elections winning 19% of the first round votes (nearly 20 millions Brazilians). Together they are championing a new political movement in Brazil.
Ricardo is straight talking; he’s tight on time and he’s a man with a mission to make Brazil a true 21st Century economic leader, building a sustainable economy working and championing capitalism 2.0. Yes, now is certainly the BRICS’ time. Europe and America have run into the ground on free market capitalism, industrialization of everything, and debt-driven consumer culture. The evidence is apparent; the ‘old way’ is no longer serving society or planet well. The future, which we are in already, needs to be different not least because the old paradigm is not financially sustainable, as we have seen with European and US market collapse. Nor is it environmentally viable over the longer term.
Ricardo talked of a Brazilian government that had for the last 30 years aimed to be one of the worlds leading economies; with the ambition that Brazil would indeed be the future economy. Brazil’s time has now indeed come. But, as Ricardo observed, much like other BRIC countries Brazil is building its leadership on an outdated model of capitalism and the majority current world view. There is nothing ‘future’ about the dominant approach to growth in Brazil despite how successful it may appear by building on the new middle classes spending power. Read More…